Audit and AccountingCase Study

Problem: Accounting company with keen interest in growing in M&A space

Marketing Strategy: Prepare company for new service offering, provide required knowledge for entire M&A cycle.

Solutions: Write articles in niche magazines aligned to prospects. Create awareness and publish recent wins to other clients.

Become M&A market leader in their industry niche.

Improve approachability; Conduct periodic road-shows, free training sessions and seek retainer status on deals.

M&A project became a dominant source of revenue for 3 continuous years.

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